EMPLOYEES: We respect the rights and dignity of every person regardless of their age, sex, religious affiliation, or national origin. We practice these principles and stand firmly on the conviction that our employees and staff constitute our greatest capital. We recruit and promote our personnel using for criteria their merits and abilities, as are appropriate to each specific position. We all wish to understand each other, to have direct access to all necessary information, and to make effective decisions. We wish to function together like a well-trained team with one purpose and one vision. That will ensure our success.
CONSUMERS: We combine innovative ideas, advanced knowledge and intelligence, revolutionary systems of production and well-functioning distribution channels. Our aim is to provide our consumers with an array of superior quality products. With this in mind, we work hard to minimize our costs so that we can maintain fair and competitive prices that consumers can afford. Our products are properly labeled and offered with ample instructions to ensure users’ safety.
CUSTOMERS: Our relationships with our customers are based on respect, prompt responses, and consistency – relationships that we try hard to maintain within a spirit of cooperation and mutual trust.
SUPPLIERS: We provide our suppliers with the opportunity to make a fair profit, and we try always to treat them with a considerate and friendly understanding.
SHAREHOLDERS: We manage our company’s activities according to accepted principles and norms, having as an end its healthy maintenance and development. We perform our functions with a sense of responsibility toward our shareholders. We keep them informed in timely, regular and reliable ways, concerning the entire range of our activities, including our financial situation and performance.
COMMUNITY – ENVIRONMENT: We perform our functions with an acute sense of social responsibility, and we express this through our respect toward the natural environment, and toward basic human values. In every possible way we support functions and activities that enhance our community’s quality of life, and that of people living in the surrounding regions. Each of our business activities embodies all the necessary values and principles that contemporary society demands from a leading company like ours.