- – Care
- – Innovation
- – Social Responsibility
- – Credibility
- – Quality/Service
What do they mean to us?
Care
Our primary responsibility is to all consumers who use our products, and that is why the consumer is our highest priority, and why his or her preferences constitute our primary value.
Innovation
We always follow an innovative way of thinking in creating our products. Our operations use cutting-edge technology, and our products reflect consumers’ needs and those of the society within which we live and work.
Social responsibility
We take care to remain a faithful social partner. As an inseparable part of our society, we strive to carry out our operations with the fullest respect and sense of responsibility toward our fellow human beings, the community and the environment. We support actions and practices that contribute to the protection of the immediate environment, and that help improve the daily quality of life to residents in the more remote environment as well.
Credibility
We are known for our honesty and straightforwardness towards others. Through our daily activities, we continually gain the trust, confidence and respect of those who deal with us. We hold to and follow our beliefs and values in all of our daily decisions and activities.
Quality / Service
In everything we do, we pay great attention to the principles of total quality management. For us, this means the following: the proper combination of innovative ideas, superior knowledge, and pioneering systems of production – all combined synergistically help us create superior quality products and services.